A digital mockup featuring a laptop, smartphone, and two aluminum bottles, all displaying branding for the Community Outreach and Harm Reduction Lab (COHR Lab). The laptop and smartphone screens show a website with a "Welcome" message, colorful stained-glass-inspired artwork, and text about harm reduction and community health. The aluminum bottles have labels with similar artwork, harm reduction information, and diagrams. The design uses bold colors and a nature-inspired theme.
A digital mockup featuring a laptop and smartphone displaying a website for "Minobimaadizi," themed around the Red Road of Healing. The website design includes rich red and earthy tones, with artwork depicting a symbolic road leading toward healing and spirituality. The text on the screens welcomes visitors to a space dedicated to guidance and resources for their healing journey. The layout is clean, with a strong focus on Indigenous cultural elements and storytelling visuals.
A digital mockup featuring a laptop and smartphone displaying a website for Crescent Robotics. The design has a sleek, futuristic aesthetic with a dark background and a minimalist layout. The screen prominently features the company's logo—a crescent shape with a star—and the tagline "Eating should be effortless." in bold, modern typography.
A digital mockup featuring a laptop, smartphone, and two aluminum bottles, all displaying branding for the Community Outreach and Harm Reduction Lab (COHR Lab). The laptop and smartphone screens show a website with a "Welcome" message, colorful stained-glass-inspired artwork, and text about harm reduction and community health. The aluminum bottles have labels with similar artwork, harm reduction information, and diagrams. The design uses bold colors and a nature-inspired theme.
Digital PR. Done right.
Websites and messaging that connect you to the right people.
At MC Digital Strategy, we offer full-service digital PR solutions. From high-impact websites to strategic brand messaging, we help make sure your audience sees, hears, and trusts you.
Web Design & Development
Custom sites optimized for engagement and growth.
Brand Strategy & Positioning
Identity development, audience research, and storytelling.
Digital PR & Media Strategy
Press outreach, influencer partnerships, and messaging.
.png)
Training
& Workshops
One-on-one coaching and team training on digital strategy.
Mission
We craft digital strategies that make you impossible to ignore.
Websites. Messaging. PR that connects.
Vision
A digital world where you don’t just exist.
You stand out. You get seen. You build real connections.
How We Get Results
We approach every project—whether it’s building a custom website, launching a social campaign, or crafting a digital PR strategy—using a structured and research-backed process. Our framework ensures that every move we make is intentional, data-driven, and designed for impact.
01
Formative Research
Before we design, write, or launch anything, we take a dive into your brand, audience, and market positioning.
-
Discovery Call & Audit: We assess your current digital presence, messaging, and goals.
-
Competitor & Industry Research: We analyze what’s working in your space and identify gaps.
-
Audience & Stakeholder Insights: We define your key audiences and how best to reach them.
Why this matters: You can’t build a strategy without knowing the terrain. We are detailed to make sure your digital PR efforts are informed, not improvised.
02
Strategy
Once we have a clear picture of your brand and market, we develop a tailored strategy.
-
Goals & Objectives: Every campaign or website launch is built around measurable, results-driven targets.
-
Core Messaging & Positioning: We refine your brand voice and key messages to resonate with your audience.
-
PR & Digital Media Strategy: We determine the right platforms (social, website, media, influencers) to maximize reach.
Why this matters: A solid plan means no wasted effort—every message and design choice serves a purpose.
03
Tactics
This is where planning meets execution. We map out the exact steps to bring your strategy to life.
-
Website Development & UX Strategy: If it’s a website project, we design and build with conversion in mind.
-
Content & Social Media Planning: We create content calendars, PR angles, and influencer strategies.
-
Outreach & Media Relations: For PR campaigns, we develop press materials and pitch to key outlets.
Why this matters: Clear deliverables and timelines keep projects on track and aligned with business objectives.
04
Execution, Launch, & Implementation
Now, we make it all happen. Whether we’re launching a website, rolling out a PR campaign, or managing a social strategy, execution is done with precision.
-
Website Deployment & SEO Optimization: Your site goes live, fully optimized for search and engagement.
-
Social & PR Campaigns Go Live: Messaging, content, and media placements are activated.
-
Real-Time Adjustments: We track early performance and refine where needed.
Why this matters: A flawless launch sets the foundation for long-term success.
05
Evaluation & Optimization
A project isn’t complete just because it’s launched. We track key performance indicators (KPIs) and optimize for ongoing growth.
-
Analytics & Performance Tracking: We measure website traffic, engagement, media reach, and ROI.
-
Audience Response Analysis: We review what’s working and adjust messaging or tactics accordingly.
-
Future Recommendations: We provide insights for continued success beyond our engagement.
Why this matters: PR and digital strategy aren’t “set it and forget it” processes—they evolve. We ensure your efforts continue to drive results.